One salesman, however, did see the story to its inevitable conclusion. Harvey C. Russell, who joined the sales force in 1950, became in 1962 the first African-American promoted to vice president of a major corporation when PepsiCo named him vice president for special markets.
“ To the ranks of the unsung civil rights pioneers, add Pepsi’s first special-markets sales staff. Instead of schoolrooms or lunch counters, their struggles and victories took place in offices, storefronts, and factory floors.”
---‘The Real Pepsi Challenge’